Human Achievement Hour

Instead of Earth Hour! The Real Hour of Power!

Washington, D.C., March 19, 2009—The Competitive Enterprise Institute, a leading free-market think tank, plans to recognize “Human Achievement Hour” between 8:30pm and 9:30pm on March 28, 2009. The new one-hour holiday coincides with Earth Hour, a period of time during which governments, individuals, and corporations have agreed to dim or shut off lights in an effort to draw attention to climate change.

“We are so proud that millions of people plan to show their appreciation for human achievement by doing things like eating dinner, watching television, going to the movies, and brushing their teeth,” says Human Achievement Hour Founder and CEI Policy Analyst Michelle Minton [1]. “Never before has a new holiday caught on so quickly.”

The new one-hour holiday, unknown prior to this press release, has already received overwhelming support from many of Washington, D.C.’s leading institutions. The Washington Metropolitan Area Transit Authority, for example, tells CEI that it does not plan to shut down all of the city’s bus and rail lines for the “Earth Hour.” The Kennedy Center, likewise, has scheduled a performance of the long-running play Sheer Madness, a jazz concert, and a dance performance to coincide with the Human Achievement Hour. Washington, D.C.’s Target store, furthermore, will remain open until 10:00pm on the evening of the 28th. The Smithsonian Institution also plans a film showing that will extend into Human Achievement Hour.

“We salute the people who keep the lights on and produce the energy that helps make human achievement possible,” says Myron Ebell [2], CEI’s Director of Energy and Global Warming Policy.

You can have your own human achievement hour, by being you.