Adidas is set to buy Reebok. The two companies will retain their brands however. Your original Reeboks will not be collector's items yet.
Here's from SI.com . . .
Adidas to buy Reebok in deal worth $3.8 billion
FRANKFURT, Germany (AP) -- By combining Adidas' popularity in Europe among soccer and athletics fans with Reebok's appeal to U.S. fans of basketball and football, the architects of the $3.8 billion sportswear and athletic gear deal hope to create a more muscular rival to world leader Nike.
Adidas-Salomon AG said Wednesday it has agreed to buy Reebok International Ltd. for $59 a share that combines two major brands with links to both athletics and lifestyle. That was a healthy 34 percent premium over Reebok's closing price Tuesday.
...
No comments:
Post a Comment