Monday, June 11, 2007

First they were bitter, now they're happier?

Ayala Land a couple of years ago started its real estate project called Amara. I thought it was a weird name for a good project. Amara means bitter in Italian. Must be Spanish, but a search couldn't get me a translation.

Then I saw amarra. Maybe that was it. True enough. In their website, it says: Derived from the Spanish word that means mooring rope used to anchor ships at port, Amara connotes home where a family will find safe harbor. Why did they not just use Amarra?

As if to redeem themselves (not really, heh), Ayala (finally! finally!) started its project in Cagayan de Oro. It is called Alegria Hills. Now that is something to be happy about.

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