Sunday, December 07, 2008

No surprise here

From the Center for Media and Public Affairs at George Mason University, in part.

TV news election coverage of Barack Obama was twice as favorable as John McCain’s and Sarah Palin’s coverage, according to the a new report from the Center for Media and Public Affairs (CMPA) Election 2008 NewsWatch. Obama’s coverage was more favorable than any other presidential nominee’s coverage since CMPA began tracking TV election news in 1988. The study also found that Fox News Channel’s coverage was heavily negative toward Obama, but their coverage of McCain and Palin was also negative.


President-elect Barack Obama received 68% positive evaluations on the network evening news shows during the general election. His treatment was twice as favorable as John McCain’s 33% positive and Sarah Palin’s 34% positive evaluations. ative.

Obama’s 68% positive press is the strongest showing CMPA has ever recorded for a presidential candidate, since we began monitoring election news in 1988. He easily eclipsed previous leader John Kerry’s 59% positive evaluations on network news in 2004. Conversely, McCain’s tally of 33% positive evaluations was the worst showing since George H.W. Bush received only 29% positive press in 1988.

Averaged across the all elections since 1988, broadcast network coverage of the six Democratic presidential nominees has been evenly balanced – 50% positive vs. 50% negative press. The average coverage of the six Republican candidates has been 34% positive vs. 66% negative, a margin of 2 to 1 negative.

Obama’s 2 to 1 lead in good press also held true for the candidates’ issue coverage, which includes evaluations of their policies and proposals. A slight majority (53%) of statements about Obama’s policies and proposals were favorable, compared to one out of four (24%) favorable comments about McCain and one out of six (16%) favorable toward Palin. The combined totals were 52% positive issue coverage of the Democrats and 24% positive toward the GOP.

The whole PR here.

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