Hey, cut off the global warming alarmism already. Although I have been saying this for long, look who's saying the same now: a PR firm advising the Democrats (H/T: Steve)
2. Use global warming only as a supporting story, not as the primary frame.Hah!
Awareness about global warming is broad, and some in the public are seriously concerned about it. But almost no one in our groups expressed such concern; for most voters, global warming is not significant enough on its own to drive support for major energy reform. So while it can be a part of the story that reform advocates are telling, global warming should be used only in addition to the broader economic frame, not in place of it.