Now that the World Cup in South Africa has ended, there will be a pile of news and commentaries about how the champion deserved the title. Stop saying that.
Every World Cup champion deserves its crown. The gruelling preparations of the qualifying stages, coupled with the difficult task of putting up a team, and the seven games of the World Cup finals stage make a champion team deserve the win. Unless the team gets it through devious means, which the officiating teams will not tolerate, the team that's on top really deserves it.
There is no need to say that they do.